Branding + Identity

MDR3 Identity Design –
Music Producing Joint Venture

Format: Brand Identity System
Role: Lead Designer, Brand Strategist
Platforms: Logo, Color System, Typography, Presentation Templates, Internal Brand Guide

I developed the brand identity for MDR3, a music producing joint venture formed to act as an umbrella company for three other companies. The visual system was designed to reflect the partnership’s technical expertise, collaborative strength, and commitment to innovation in the musician’s space.

Creative Highlights:

  • Logo Design: Created a bold, geometric mark symbolizing precision, structure, and unity among the partner firms

  • Color Palette & Typography: Developed a strong, professional palette and modern typographic system to convey reliability and clarity

  • Collateral & Templates: Designed PowerPoint templates, document headers, and proposal materials to ensure brand consistency

  • Brand Guidelines: Delivered a concise internal guide outlining usage standards, logo lockups, and visual dos and don’ts

Outcome:
The identity helped establish MDR3 as a credible and cohesive brand from the outset, supporting the arts and fostering internal alignment. The system was built to scale, allowing for easy application across future marketing, documentation, and digital needs.

NEFL Engineers Week –
Brand Refresh + Campaign Design

Format: Event Rebrand + Digital Assets
Role: Creative Director, Lead Designer
Platforms: Website, Email, Social Media, Print Collateral

I led the full rebrand and campaign design for North Florida’s Engineers Week (NEFL E-Week), transforming a dated visual identity into a vibrant, cohesive brand experience that better reflected the region’s forward-thinking engineering community.

Creative Highlights:

  • New Visual Identity: Developed a bold, modern logo, updated color palette, and flexible brand system

  • Website Design: Built a clean, responsive GoDaddy site that served as the central hub for event info, registration, and resources (nefleweek.com)

  • Social & Email Assets: Designed branded graphics for event promotion across social media and email campaigns

  • Print Collateral: Created signage, name tags, agendas, and downloadable materials to unify the in-person experience

Outcome:
The refreshed brand helped elevate the professionalism and visibility of NEFL Engineers Week, resulting in increased engagement from sponsors, attendees, and regional firms. The modular identity system also laid the foundation for consistent branding in future years.