Motion Graphics. After Effects. Express.
Miami 100th Office: Campaign
Format: Integrated Campaign (Social Videos, Logos, Landing Pages, Email, Print)
Role: Creative Director, Designer, Campaign Strategist
Client: ECS (Engineering Consulting Services)
Tools: Adobe After Effects, Illustrator, InDesign, Express, ActiveCampaign
Platforms: LinkedIn, Instagram, Facebook, Corporate Website, Email, Direct Mail
To celebrate ECS’s milestone of opening its 100th office in Miami, I directed and developed a full-scale, multi-channel campaign that blended bold creative with cultural relevance.
The campaign included six+ social videos and motion graphics, tailored for both corporate and regional audiences, featuring vibrant Miami-inspired design elements to capture attention across platforms. I created a custom corporate and regional logo system to brand the milestone consistently while allowing flexibility for localized celebrations.
To support bilingual outreach, I designed and launched two landing pages (English and Spanish), optimized for conversions and aligned with ECS’s broader brand strategy. I also developed a signature block design to extend the milestone branding into daily communications across the company.
For client and stakeholder engagement, I led the design of postcard mailers with bold visuals and concise messaging, reinforcing the celebration offline. The digital strategy extended through a five-month drip email campaign crafted in ActiveCampaign, designed to highlight people, projects, and regional impact while sustaining engagement long after launch.
This integrated campaign combined digital, print, and social touchpoints to celebrate ECS’s growth, strengthen its brand presence, and engage audiences across multiple channels.
Campaign Teaser for Social Media: Geostructural Design Services
Format: Social Media Video (1920x1080)
Role: Creative Director, Motion Designer
Client: ECS (Engineering Consulting Services)
Tools: Adobe After Effects, Stock Templates
Platform: LinkedIn, Instagram, Facebook, Internal Screens
This dynamic teaser video was designed to promote ECS’s Geostructural Design Services with bold visuals and concise messaging tailored for social media. I led the creative direction, storyboarding, motion design, and editing of the final video. The goal was to raise awareness of this specialized service line through eye-catching animation, technical overlays, and branded callouts that reinforce ECS’s expertise and innovation in the field.
GRIT 2025: Contest Announcement Video
Format: Social Media Video (1920x1080)
Role: Creative Director, Motion Designer
Client: ECS (Engineering Consulting Services)
Tools: Adobe After Effects, Stock Templates
Platform: LinkedIn, Instagram, Facebook, Internal Screens
Created to introduce ECS’s internal GRIT 2025 initiative, this video aimed to energize and align employees around a set of future-focused goals. I crafted the motion graphics, transitions, and branded animation to support the messaging, working from a script developed by the internal communications team.
Halloween: Social Media Logo Sting
Format: Social Media Video (1920x1080)
Role: Creative Director, Motion Designer
Client: ECS (Engineering Consulting Services)
Tools: Adobe After Effects, Stock Templates
Platform: LinkedIn, Instagram, Facebook, Internal Screens
This festive teaser video was created to celebrate Halloween across ECS offices and on the corporate social accounts using playful animation and bold typography to bring seasonal flair to the brand. I handled all design and animation in After Effects, blending Halloween iconography with ECS’s brand colors to ensure cohesion and relevance.
Engineers Week: Social Media Logo Sting
Format: Social Media Video (1080x1920)
Role: Creative Director, Motion Designer
Client: ECS (Engineering Consulting Services)
Tools: Adobe After Effects, Stock Templates
Platform: LinkedIn, Instagram, Facebook, Internal Screens
This video was created to celebrate National Engineers Week and spotlight the impactful work of ECS’s engineering teams across the country. I led the visual design, animation, and editing, crafting a vibrant and professional tribute aligned with ECS’s brand voice.