Event + Trade Show Design

Corporate Event Campaign –
The Haskell Company

Format: Event Branding + Digital Promotion
Role: Lead Designer, Creative Strategist
Platforms: Digital Signage, Event Collateral, Email, Landing Page
Tools: Illustrator, InDesign, Photoshop, Ceros

I led the creative direction and complete design execution for a large-scale client event celebration for The Haskell Company. This event brought together national teams and leaders at the PACK Expo in Las Vegas, requiring a bold, unified brand presence across both digital and physical touchpoints. My role spanned concept development, design, and visual storytelling to ensure the experience felt cohesive, celebratory, and on-brand.

Creative Highlights:

  • Custom Event Identity: Designed a distinct visual theme incorporating Haskell’s brand colors and messaging tone

  • Digital Signage & Screens: Created animated loops and branded displays for stage screens and breakout rooms

  • Event Collateral: Designed lanyards, signage, presentation templates, and wayfinding graphics

  • Internal Promotion: Built email headers, teaser graphics, and a landing page to drive engagement ahead of the event

Outcome:
The campaign elevated the professionalism and energy of the event while strengthening internal brand affinity. Haskell’s leadership team praised it and later used it as a reference model for future company-wide events.

Corporate Trade Show Materials –
Wesnic: Furniture for Public Spaces

Format: Trade Show Branding + Print Collateral
Role: Lead Designer, Visual Strategist
Platforms: Print, Signage, Booth Graphics, Digital Pre/Post Show Assets
Tools: Illustrator, InDesign, Photoshop

For Wesnic’s presence at a major industry trade show, I developed a cohesive visual campaign to highlight their expertise in durable, custom furniture for public spaces. The goal was to position the brand as both functional and design-forward, appealing to facility managers, architects, and specifiers.

Creative Highlights:

  • Booth Graphics: Designed large-scale, high-impact visuals showcasing product details and installed environments

  • Print Collateral: Developed takeaways including product line brochures, spec sheets, and branded folders

  • Email Headers & Digital Assets: Created pre-show promotional graphics and post-show follow-up visuals

  • Visual System: Built a flexible design system using Wesnic’s color palette and textures to mirror materiality and craftsmanship

Outcome:
The materials elevated Wesnic’s presence among a competitive exhibitor field, helping drive foot traffic to the booth and reinforcing their identity as a trusted furniture partner. The campaign was later adapted for sales presentations and digital marketing use.