Creative Direction + Execution

Engineering Consulting Services (ECS) – Corporate Brand Evolution + Regional Campaigns

Format: Multi-Year Brand Creative Direction
Role: Senior Creative & Digital Marketing Manager
Platforms: Web, Social, Print, Video, Email, Events, Internal Portals

Over the course of five years at ECS, I served as the strategic and creative lead for the firm’s national brand identity and marketing execution. Working cross-functionally with business development, HR, and executive leadership, I developed a scalable visual system that supports effective communication and collaboration. I oversaw creative output across more than 100 offices nationwide, with a special focus on overall growth initiatives.

Outcome:
My work at ECS reflects a hybrid of visionary brand thinking and hands-on creative execution—building not just campaigns, but systems that empower others to create consistently, confidently, and at scale.

Social Media Templates (Facebook) - Adobe Express

Social Media Templates (Instagram) - Adobe Express

Social Media Templates (LinkedIn) - Adobe Express

Social Media Templates (YouTube) - Adobe Express

Creative Leadership & Brand Stewardship

Led the refresh and rollout of ECS’s corporate brand identity, including visual guidelines, templates, and messaging tone
Established internal standards and scalable design systems to ensure brand consistency across decentralized teams
Built and managed the company’s internal Marketing Dashboard using Canto DAM—automating access to branded assets and increasing productivity

Regional Campaigns & Office Launches

Directed creative campaigns to support ECS’s growing presence, including grand openings, recruiting pushes, and sector-specific outreach
Designed digital and print materials tailored to regional markets while aligning with national brand standards
Developed Miami-themed campaign materials for the launch of ECS’s 100th office, celebrating both local culture and a corporate milestone

Deliverables & Media Types

Web & Landing Pages: Designed regional launch pages and national campaign hubs
Social Media Campaigns: Built out graphics, templates, animations, and teaser videos
Video & Motion Graphics: Produced event promos, service line explainers, and brand teasers in Adobe After Effects
Email Campaigns: Crafted branded headers, layouts, and flows using ActiveCampaign
Print Collateral: Created event signage, tradeshow kits, recruiting flyers, and annual report graphics

Impact

Helped elevate ECS’s national visibility and regional relevance through strategic creative execution
Played a pivotal role in scaling internal marketing operations, resulting in a 60% reduction in repetitive design requests
Contributed to the successful positioning of ECS as a full-service, culture-forward brand during a period of rapid expansion

Miami 100th Office: Campaign

Format: Integrated Campaign (Social Videos, Logos, Landing Pages, Email, Print)
Role: Creative Director, Designer, Campaign Strategist
Client: ECS (Engineering Consulting Services)
Tools: Adobe After Effects, Illustrator, InDesign, Express, ActiveCampaign
Platforms: LinkedIn, Instagram, Facebook, Corporate Website, Email, Direct Mail

To celebrate ECS’s milestone of opening its 100th office in Miami, I directed and developed a full-scale, multi-channel campaign that blended bold creative with cultural relevance.

The campaign included six+ social videos and motion graphics, tailored for both corporate and regional audiences, featuring vibrant Miami-inspired design elements to capture attention across platforms. I created a custom corporate and regional logo system to brand the milestone consistently while allowing flexibility for localized celebrations.

To support bilingual outreach, I designed and launched two landing pages (English and Spanish), optimized for conversions and aligned with ECS’s broader brand strategy. I also developed a signature block design to extend the milestone branding into daily communications across the company.

For client and stakeholder engagement, I led the design of postcard mailers with bold visuals and concise messaging, reinforcing the celebration offline. The digital strategy extended through a five-month drip email campaign crafted in ActiveCampaign, designed to highlight people, projects, and regional impact while sustaining engagement long after launch.

This integrated campaign combined digital, print, and social touchpoints to celebrate ECS’s growth, strengthen its brand presence, and engage audiences across multiple channels.