Creative Direction + Execution
Engineering Consulting Services (ECS) – Corporate Brand Evolution + Regional Campaigns
Format: Multi-Year Brand Creative Direction
Role: Senior Creative & Digital Marketing Manager
Platforms: Web, Social, Print, Video, Email, Events, Internal Portals
Over the course of five years at ECS, I served as the strategic and creative lead for the firm’s national brand identity and marketing execution. Working cross-functionally with business development, HR, and executive leadership, I developed a scalable visual system that supports effective communication and collaboration. I oversaw creative output across more than 100 offices nationwide, with a special focus on overall growth initiatives.
Outcome:
My work at ECS reflects a hybrid of visionary brand thinking and hands-on creative execution—building not just campaigns, but systems that empower others to create consistently, confidently, and at scale.
Branding Desk Poster 01
Branding Desk Poster 02
Branding Desk Poster 03
Trifold Brochures
MarCom Winner: Internal Newsletters 01
MarCom Winner: Internal Newsletters 01-1
MarCom Winner: Internal Newsletters 02
MarCom Winner: Internal Newsletters 02-1
Proposal Infographic Layouts 11x17
Marketing Dashboard
Social Media Templates (Facebook) - Adobe Express
Social Media Templates (Instagram) - Adobe Express
Social Media Templates (LinkedIn) - Adobe Express
Social Media Templates (YouTube) - Adobe Express
Conference Banners
Creative Leadership & Brand Stewardship
Led the refresh and rollout of ECS’s corporate brand identity, including visual guidelines, templates, and messaging tone
Established internal standards and scalable design systems to ensure brand consistency across decentralized teams
Built and managed the company’s internal Marketing Dashboard using Canto DAM—automating access to branded assets and increasing productivity
Regional Campaigns & Office Launches
Directed creative campaigns to support ECS’s growing presence, including grand openings, recruiting pushes, and sector-specific outreach
Designed digital and print materials tailored to regional markets while aligning with national brand standards
Developed Miami-themed campaign materials for the launch of ECS’s 100th office, celebrating both local culture and a corporate milestone
Deliverables & Media Types
Web & Landing Pages: Designed regional launch pages and national campaign hubs
Social Media Campaigns: Built out graphics, templates, animations, and teaser videos
Video & Motion Graphics: Produced event promos, service line explainers, and brand teasers in Adobe After Effects
Email Campaigns: Crafted branded headers, layouts, and flows using ActiveCampaign
Print Collateral: Created event signage, tradeshow kits, recruiting flyers, and annual report graphics
Impact
Helped elevate ECS’s national visibility and regional relevance through strategic creative execution
Played a pivotal role in scaling internal marketing operations, resulting in a 60% reduction in repetitive design requests
Contributed to the successful positioning of ECS as a full-service, culture-forward brand during a period of rapid expansion